April 1, 2012

How to Add Search Description for Your Blog in Blogger

What is your blog about? It could a personal diary where you write your personal stuff or could be following a specific niche or broad topic. However did you ever think about telling people what is your blog about? Generally, blog description is a concise description about your blog and it defines the purpose of your blog. Why it is so important?

Visitors land on your blog via referrals may doesn't really care about your blog description. Do they? They would interested in your content and if they impressed, they will follow along and keep in touch with your blog. But people finding information via web search will probably give the description beneath your blog title in search results a look before they dig in to your blog. So meaningful and relevant blog description is necessary for people to find your blog useful for their requirements. Don't you have a blog description for your blog yet?

Just indicating your blog description using text or at settings doesn't helpful for search engines to identify it as your blog description. You need to tell search engines about your blog description to display it underneath your blog title in search results. That's how it becomes a search description or snippet which displays in search results. Below is a snapshot of how my blog appears on Google search results.

However it's quite a technical process and a vital concern in Search Engine Optimization. Initially, search engines do crawl web pages for the description meta tag to determine if they have predefined description in place. You can define description meta tag for your blog manually by editing your template. But if you are worrying about editing your blog template, then that is why you should make use of Blogger's search description feature.

Yeah, Blogger made it easy for you. Search description feature will tell search engines that the description you defined is the search description of your blog. You can define your blog description using maximum of 150 characters. So it will reveal underneath your blog title in search results for users to decide whether to visit your blog or not. Hence, make sure your blog description is a concise, clear, relevant and descriptive enough for searchers.

If you don't specify a search description for your blog, search engines will decide what description to display, based on the text appears on the homepage and it will show matching text to the user's query too. Don't you think it's time to have search description ready for search engines?

Before You Go:

You need to check your template for the availability of below code snippet in it. If it's not available in your template, add it right after <head> tag.

<b:include data="blog" name="all-head-content">

Note: If you don't know how to view and edit your template, read How to Edit Your Blogger Template.


1. Go to Blogger Dashboard.

2. Click on your Blog Title.

3. Navigate to Settings tab from left pane.

4. Now jump to sub option Search preferences.

5. Find option Description under Meta tags heading and click corresponding Edit link.

6. Now set Yes for the setting Enable search description?.

7. Add your blog description in the text area beneath.

Note: Make sure your blog description doesn't exceed 150 character limit.

8. Click on Save changes button.

Enjoy :-)

Awesome! Thanks for coming by and taking your time to read this post :) I hope you have learnt something today. Now you can share it with your friends and I'd love to hear from you too.

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Chathu Perera said...

Helpful post Mayura. I didn't know about this before. It's simple too. :) Thanks for sharing dear.

Mayura De Silva said...

Hi Chathu,

You're welcome dear :) Search description will help people find your post on web search easily. Yeah, SEO boost. Glad you found it helpful and now start adding search descriptions in your posts :)

Thanks for stopping by and commenting dear :)