Visitors land on your blog via referrals may doesn't really care about your blog description. Do they? They would interested in your content and if they impressed, they will follow along and keep in touch with your blog. But people finding information via web search will probably give the description beneath your blog title in search results a look before they dig in to your blog. So meaningful and relevant blog description is necessary for people to find your blog useful for their requirements. Don't you have a blog description for your blog yet?
Yeah, Blogger made it easy for you. Search description feature will tell search engines that the description you defined is the search description of your blog. You can define your blog description using maximum of 150 characters. So it will reveal underneath your blog title in search results for users to decide whether to visit your blog or not. Hence, make sure your blog description is a concise, clear, relevant and descriptive enough for searchers.
If you don't specify a search description for your blog, search engines will decide what description to display, based on the text appears on the homepage and it will show matching text to the user's query too. Don't you think it's time to have search description ready for search engines?
Before You Go:
You need to check your template for the availability of below code snippet in it. If it's not available in your template, add it right after <head> tag.
1. Go to Blogger Dashboard.
2. Click on your Blog Title.
3. Navigate to Settings tab from left pane.
4. Now jump to sub option Search preferences.
5. Find option Description under Meta tags heading and click corresponding Edit link.
6. Now set Yes for the setting Enable search description?.
7. Add your blog description in the text area beneath.
8. Click on Save changes button.