Further you would be delighted if you can measure how visitors use your site, from where they coming and how much of them are returning. All sorts of such information are crucial to take necessary actions toward your goals and can help you to avoid risking your time and money on unnecessary plans too. So would you love to analyze your blog or website visitors and plan useful strategies to achieve your future goals and objectives?
Here the trinity would be Technology, Research and Statistics. The blend of these three factors can be make use to solve problems and keep you off from unpredictable results in future goals. As I've mentioned earlier, gaining insights are really helpful in constructing goals, especially for long-term objectives. Usually analytics services provide insights such as visitor insights, traffic sources, social impact, site content exposure. There are different type of analytics services out there - Paid or Free. If you remember, we have discussed about StatCounter earlier. As a free service, Google Analytics provide broad and detailed picture of your site and visitors too.
Can You Rely on Google Analytics?
Google Analytics is a web analytics solution which provides detailed statistics about your website traffic and marketing effectiveness. If you would like to track statistics for your website, Google Analytics gonna be the next friend of yours. It's rich with easy-to-use new set of features and can track visitors from all referrers such as search engines, e-mail marketing etc. Google Analytics will let you know how visitors interact with your website. Here I would like to list out some important features and data flows you can find at Google Analytics.
Visitor Reports - Google Analytics provides statistics reports of your site visitors. You can view insights such as visitor language, location, engagement, browser, operating system, service provider and devices.
Advertising Efforts - You can measure your advertising and marketing efforts, popular keywords to target your content, search queries and effective placements.
Traffic Reports - You can analyze and view data such as traffic sources (Direct traffic, Referral traffic and Search traffic) in detail. Further you can asses your search engine optimization efforts and social impact.
Content Reports - You can analyze what content get more attention of your visitors and pageviews for each page individually. In addition it reports how you blog or website perform on different popular web browsers, your site search usage and search terms.
Conversion Reports - Google Analytics helps you define your own goals and track them with visitor insights. If you are selling or offering products, Google Analytics can measure conversion efforts on your site for individual products to find out how productive your marketing efforts are.
Analysis Tools - Google Analytics offer set of real-time tracking tools, ability of custom report generation, segmentation of visitors, visualization of data and in-page analytics tools.
However if you are much considered about individual and real-time user tracking, StatCounter is much better in that scenario. But I recommend using them both for maximum effectiveness. We have already discussed about integrating Google Analytics for Blogger. Here you can find how to integrate Google Analytics to your blog or website in few easy to follow steps.
Before You Go:
You need to have a Google account to sign in to Google Analytics. If you have no Google account already, create a new Google account before proceeding to below steps.
1. Go to Google Analytics.
2. Click Sign in link and sign in using your Google account credentials.
3. Now you will redirect to Google Analytics sign up page. Click Sign up button to continue.
4. Make sure you are in the Website tab and provide required details to set up your account.
5. Click Get Tracking ID button.
6. Now select the region, and read and accept the Google Analytics Terms of Service.
7. You will directed to the page where you can find website tracking code.
8. Copy and add your tracking code to every web page you wanna track. It should be placed before the </head> tag.