Naturally, some of you may feel this is a kind of topic dedicated for geeks. It's okay. I had the same feeling too. Hold your thought, stop over-thinking and take your first dive.
For the ease of everyone, I won't talk about everything in a single post and you don't need to change every setting just because it exists on GWMT. So this is gonna be a series and will be a reference on using it, like I did for FeedBurner once. Shall we start?
For example, if you have a local business resides in Canada, you can select Canada here and your content will be optimized for searches coming from Canada. But if you wanna target your content for everyone, you can leave it as it is.
However if your site has a country code Top-Level Domain (ccTLD) such as .uk, .lk, .in, .au, Google will set the geographic target automatically. This option will be available only if your site has Top-Level Domains such as .com, .net, .info etc.
I've selected the URL with www as you see above. So all my blog URLs indexed by Google starts with www.mayuar4ever.com. If I select non-www version, they will start with mayura4ever.com.
www ~ www.mayura4ever.com/2013/03/google-webmaster-tools.html
non-www ~ mayura4ever.com/2013/03/google-webmaster-tools.html
Further you can set Don't set a preferred domain option too. But that would cause inconsistencies. If Google crawls www version of one page in your site and next time non-www version, your Google search results shows mix of domain names.
Take a look at list of URLs below and stick to that option if you would like to display URLs that way in search results.
I'd recommend you to select www or non-www version to improve consistency when it comes to Google search results.
Did you remember that I've recommended to submit both versions of your site to Google Webmaster Tools in previous post? Now you just found one reason for that.
Have you seen some special links under a site in Google search results? They are called sitelinks.
Change of Address
Just click Add a New User button and you can send an invitation to a new user using his/her email address. Further you can set the permission level for that user too.
If you need to manage site owners, click Manage site owners link to proceed.
Associates enable site owners to add users who act on behalf of the site with Google products or services. Associates can't view data or manage Google Webmaster Tools settings, but represent your site.
Currently it allows to connect a YouTube channel created by someone else for your site or publish applications and extensions to the Chrome Web Store on behalf of your site.
It will be useful if your site has multiple YouTube channels under different users or the official channel is managed by another user. Connecting these channels here help Google to understand the multiple online presence of your site. Same goes for Chrome Web Store, as the apps and extensions linked to your site.
We can predict that Google will enable more products and services here to understand the multiple presence of your brand or business online.