April 8, 2013

Review Marketing Efforts on Your Website with Marketing Grader




It's obvious that you are always trying to improve your website to grab more attention of online users. I know it's not just an easy task to deal with. If you have a blog, you do need to focus on creating unique and quality content for your readers and of course to gain more readership. If it's a website, you need to focus on targeting your products or services too. It's just not about building a complete site but how it gonna help attain your long-term goals. You might have missed few or more important features you need to be implemented on your blog or website for maximum effectiveness. How about if someone can help you with reviewing your site?


How to Review?


Yeah, you can use a help and of course, for FREE. Hubspot's Marketing Grader evaluates your blog or website using their specific algorithm and calculate unique score for your website. Unique score? Hey, don't get obsessed like you did for Google PageRank. You didn't? Good boy.

It reviews your site on,

● Blogging

SEO

● Mobile

● Social

● Analytics

It uses blend of accessible variables such as search engine data, website traffic data, social appearance and influence, performance, content and structure data in to their algorithm to measure effectiveness of your site. The detailed report helps you to find out what are the features you are already missing on your site and estimate search engine and marketing effectiveness of your website.


Marketing Grader


Let's have a quick look at the aspects being reviewed by Marketing Grader.

Blogging


If your website incorporated with a blog or you just have a blog, it will detect and perform specific analysis for your blog based on traffic data and quality backlinks pointing to your blog. Together with analysis, it will look into your recent posts or articles and analyze social reach of your content too. The report also shows if you are using email marketing on your blog or website.

SEO


Marketing Grader also analyze how well your blog or website content has been optimized for search engines. Basically it will reveal you how many pages indexed by search engines and number of backlinks. Further you can get to know how optimized your images on homepage and mozRank of your site, which is another ranking technology based on backlinks similar to Google PageRank. Do you remember we have discussed about reviewing your SEO efforts? Don't forget to check your SEO report too.

Mobile


Can you forget about Mobile users? You could, before smartphone comes into play. It will check out if you have a mobile version of your site. If you are a Blogger user, don't forget to enable mobile version. In addition, you will come to know that if your site has Apple icon implemented or not. It matters? Yes it is. Like users see your favorites icon when they bookmark your site, Apple icon used when Apple users bookmark or create shortcut to your site on Apple devices. A simple branding lesson ;)

Social


Social Media invaded human lives before aliens, and now it is one of the best strategies for promotion. Marketing Grader will simply review your presence on social media and how much helpful it is. The report won't give you information for every social platform, not yet.

Analytics


Marketing Grader simply analyzes your site to make sure if you are using analytics on your blog or website, such as Google Analytics or StatCounter. Analytics help you measure your goals and find preferences of your site visitors for decision making.


Focus on What's Missing...


Marketing Grader is a tool to analyze and measure your site with available and accessible details. Apparently you may feel its score over estimate or under estimate your website comparing to other websites. If you did, you are just obsessing with it. Forget about the number and focus on what you are missing.

This tool is not perfect enough as it doesn't address every marketing aspect you need to focus on. For example, it analyzes only Facebook and Twitter in the social category. But the best thing is, it will show you what you are missing. I know, you would like to go one step ahead everyday and use Marketing Grader find what you need to take care of. Are you ready for some tips? AND remember to pay attention to each details in your report as you will find some helpful information and statistics.


Steps:

1. Visit Marketing Grader website.

2. Enter your website address in the first text field.


3. Click Grade Me button.

4. Now you will get a detailed report for your blog or website after the analysis.

5. Scroll down and go through the full report to see where you need more attention.

Note: If your report shows you have no indexed pages, submit your website to search engines.


Enjoy :-)




Awesome! Thanks for coming by and taking your time to read this post :) I hope you have learnt something today. Now you can share it with your friends and I'd love to hear from you too.






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Harleena Singh said...

Hi Mayura,

Informative post yet again :)

I'm glad I know of this one, though it was while blog-hopping that I came across Marketing Grader and loved the detailed report of everything it gives.

I like the fact that they take care to cover up each little detail, and those that are clear are ticked green , while the danger ones or that need attention remain in red - so you are well aware of all that needs your attention. I do take cues from it, but somethings that aren't in my control, like the Apple icon - I really don't know how to get it resolved - any idea for that?



Thanks for sharing, and hope you are having a great weekend :)

Lisa Buben said...

Mayura, I love this one. I've been using it for years. It does tell me I don't have a homepage though on Inspire. It's because I believe I have my posts there. I haven't checked all my sites there in the past few months, I usually do get some good hints from them. Thanks for sharing and reminding me.

Manickam Vijayabanu said...

Mayura,

That's really a awesome tool. I did come across this tool a while before and absolutely a nice data collection as like Google Analytics does. But different way:)

I love the data it offers with very detail level and would say this is will help SEO a lot for initial research to downsize their focus as where to hit for optimizing the site.

It projects my site with couple of fine tune options and indeed I need to spend some time to finetune it. :) ButI love the service they offer.

Thanks for sharing the informative post and have a great week ahead :)

Donna Merrill said...

Thanks once again Mayura!


I had so much fun doing this. At first I was an 80, then noticed they didn't have my twitter account. So I put that in and now I'm an 86. Pretty happy for a person that never checks things lol


The best part of it is those red boxes that need to be addressed. I don't have Apple icons. Hmm Can you write about that one? I'm sure you have the answer. This is the first time I heard of Marketing Grader. Because it was fun, I'll use it.



Thanks for the reminder that all this stuff is important. I kind of go with the flow, never checking anything but I know it is important.


Thanks again my friend,
Donna

Corina Ramos said...

Mayura I love this tool! I had never heard about this until today, which goes to show I still have a lot to learn! :)

I did a quick check and I got a 100% on analytics but there is room for growth on the others. What I like most is like you said, it tells us what it is we need to correct. I'm on my way to read all about it!


Thanks again for sharing this, you are THE online tool guru! Wishing you a wonderful week my friend!

Sapna said...

Hi Mayura

Great information!

This is something very new and never ever heard about this marketing grader, I'm surely not going to get obsess with the numbers there. I want to know the shortcomings which I need to work upon.

Wow my score in 82, pretty good for 6 month old blog I feel.


Thanks Mayura for this great share.

Sapna

Sue Neal said...

Fascinating, Mayura - I hadn't heard of this tool. Going to bookmark it for now, as I'm not actively marketing from my website at the moment, but I'm sure it will be very useful in future - thank you :)

Sue

Amanda Jillian said...

Great post, I got pretty good grades for both my blogs. 81 and 82.

RobG said...

Hello Mayura, I've never heard of this tool but gave it a shot anyway. I got a 83.

I guess you can say I'm in marketing....

Thanks so much for the share my friend.

Neamat Tawadrous said...

Hi Mayura,

Great Post and an awesome tool.

This is my first time to hear about Hubspot Marketing Grader. I just tried it and yay, I got 83 as an overall grade.



Thanks Mayura for sharing this great tool with us. I just need to work on what I am missing and fix it. lol


Be Blessed,






Neamat

Angela McCall said...

WOW...I'm impress, Maruya!

One of the question says this:

"Are your blog post titles unique & fewer than 75 characters? Yes

You've totally nailed the science of blog post titles! Keep them unique and short (under 75 characters) to really grab your readers' attention and maximize the SEO benefits."



Overall I got 80%. Guess not bad for a newbie. :)


Angela

Mayura De Silva said...

Hi Harleena,

Gosh... You knew? I should have known :D lol...

Now that report giving us very useful information, especially on SEO and Social Media perspectives dear :) As always, the best thing to follow is find out what we are missing.

Absolutely Harleena :) It's very simple and easy to understand too. Additionally, we can find more information about why some settings needs to be changed and follow the given tips. Some case studies are impressive :)

Ah Apple icon is quite easy to implement Halreena :) Just specifying an image to render for Apple users. May be there's a WordPress plugin for that. You can check out a post I written earlier about it too ~ Add an Apple Icon for Your Website.

Hope it helps :)

Thanks for coming by and adding your thoughts and views on Marketing Grader Harleena :)


Cheers...

Mayura De Silva said...

Hi Brenda,

Oops... Now you know it's not your fault :) Tools can be wrong. Marketing Grader read through your blog to identify related Facebook or Twitter profiles.


It's cool how you got over 80 without even havin' 'em, nah? :)

I hope you could find some tips regarding your blog on other aspects such as SEO dear :)

Thanks for coming by and sharing your experience after trying it out Brenda :)

Cheers...

PibblesNMe said...

It's cool in deed! I'm amazed at that and the speed of my sites, as every one has been talking about it. MGP is in the 90's and P&M is close to it! A tweak here and there and it could be even faster! Woohoo!

Mayura De Silva said...

Hi Lisa,


Now that's simple, nah? :) I've been using it more than a year and found what I've been missing that time such as Apple icon.

Homepage is alright as you are having a blog Lisa :) Homepage would be great if you are offering products and services along with your blog. Now it's business :)

I hope you will run it for your sites again and find some useful tips as always dear :)

Thanks for coming over and adding your thoughts and experiences on Marketing Grader Lisa :)


Cheers...

Mayura De Silva said...

Hi Manickam,

Yeah mate :) It offers some useful tips and basically we can find out how optimized our sites are. Very simple to use and not talking about over optimization :) Like running through a simple checklist.

It has some interesting facts along with the details reported and we can find why we need to think about marketing for some extent mate :) Well, we can't ignore Social Media and SEO. Can we? :)

I hope you will take a good look and implement what you are missing on yours too mate :) Now that's helpful and free indeed.

Thanks for coming over and sharing your thoughts and views on Marketing Grader Manickam :)

Cheers...

Mayura De Silva said...

You can check out this one for WordPress Harleena ~ Multicons :)

Cheers...

Mayura De Silva said...

Hi Donna,

Now that's quite easy to use, eh? ;)

That's cool you got pretty interesting score and I'm sure you enjoyed going through your report to find out what you were missing :) Of course, it's simple enough as your eyes will stop by where you find warning signs.

Keep using it and find out what you can do more to improve your blogs Donna. As I mentioned to Harleena, you can implement it manually. As you are using WordPress, try this plugin ~ Multicons :)

Thanks for coming by and contributing your thoughts about Marketing Grader after trying it out Donna :)

Cheers...

Mayura De Silva said...

Ha ha... I know Brenda ;) We have been exposed to more techy stuff lately.

Now I know you can't wait to find out what will make yours more faster ;) Already applying tweak, eh?

Cheers...

Mayura De Silva said...

Hi Corina,


Awesome :) Now it will reveal what you are missing dear. I know, score is helpful to see how you are doing according to the tool. But what matters most is implementing what we missing, nah? ;)

So you are using analytics on your blog :) Analytics helps us to find out what content being trending and preferences of readers too dear. Usually though we use analytics, still we need to do more researching :) That's a goldmine if you know how to make use of it.

Ha ha... Thanks Corina :) Just bringing 'em to attention so everyone can use a help like I did. Keep digging and improve yours.

Thanks for coming by and adding your thoughts on this tool after trying it out Corina :)

Cheers...

Mayura De Silva said...

Hi Sapna,

You got the right attitude dear :) Like I said in PageRank, we don't wanna get obsess with numbers, but it's gonna reveal what you were missing on the aspect of marketing. That's where it's gonna help you a lot Sapna. I'm sure you already taking action on it :)

82 is pretty good score :) You were doing it right and you can go higher with new implementations and following necessary tips too dear.

Thanks for coming over and sharing your views and thoughts on Marketing Grader even after trying it out Sapna :)

Cheers...

Mayura De Silva said...

Hi Sue,


Now you will find how easy and simple it is dear :) It will show you what you have been doing right, of course according to the guidelines fetched for the tool, and what you were missing.

My attention was on what I was missing on my blog and now I'm happy 'cause I've corrected all the technical stuff suggested by it. Give it a look and you will find how helpful it is and it's a learning experience too :)

Thanks for coming by and sharing your thoughts on this tool Sue :)

Cheers...

Mayura De Silva said...

Hi Amanda,


Awesome indeed ;) So you have been doing well. Now it's time to check out what you were missing and implement dear. You will get a higher score and also, your blog will be more effective too :)

Thanks for dropping by and sharing your thoughts on it and scores Amanda :)

Cheers...

Mayura De Silva said...

Hi Rob,


Now I have no doubt that you were doing it well mate :) You know what to focus on when it comes to technical stuff especially on WordPress and now this tool will give you more suggestions to improve yours too.


Owh Yeah, You are in marketing ;) I hope you will find the suggestions helpful and improve your blog more to be effective on the aspect of marketing mate.

Thanks for stopping by and contributing your thoughts on the tool Rob :)


Cheers...

Mayura De Silva said...

Hi Neamat,

Now I know you are pretty excited with the score dear :)

Score tells you that you are doing great on the aspect of online marketing and I'm sure you will glad after finding what you can do more to make it more effective for visitors.

Mmm... We always have room to improve, nah? :) I know you will make it and say you are a "Techy" :D lol...

Thanks for coming over and sharing your thoughts on Marketing Grader along with your score Neamat :)

Cheers...

Mayura De Silva said...

Hi Angela,

Again a score popping up, eh? ;)

Oh no... Not bad at all Angela. Over 70 is pretty good always :) You know, marketing effects are tricky and need to use with care as they can save or kill your strategies.

It's proven that lengthy titles can overwhelm readers dear :) Well, not always though. Short, simple and to the point could be the best. But again, not always :D lol...

What I like here is it's revealing what you are missing and it's not leading to do over optimization or such. I hope you will take suggestions and improve yours dear :)


Thanks for coming by and sharing your thoughts on Marketing Grader after trying it out Angela :)

Cheers...

Debbie Doglady said...

This is fabulous, Mayura! I had NO IDEA! Got an 87 overall! How cool is that? One thing it gave me thumbs down on was not having alt tags on all images. Again, this is something I didn't know about. Getting a great education here. Thank you so much, my friend!

Mayura De Silva said...

Hi Debbie,


Awesome... Until now, everyone commented here got over 80 and that's fabulous :)

Well, now there's something for you to take action ;) Actually alt tags will be very helpful when someone can't render images on your blog. It will show the text in there instead when loading image has been failed. Also compatible with some readers and devices, where folks wanna listen instead of read or see 'em.


It's about being user friendly and still I need to pay attention there too :D lol...

Instead of scores, the education is what matters Debbie :) I'm gad you got it and hope it helps when it comes to blogging and your blog.


Thanks for coming by, and sharing the score and facts you found Debbie :)


Cheers...

Debbie Doglady said...

I still don't really have a handle on all the ins and outs of images, but, am definitely working on it. Numbers aren't really my thing, but, I'm always amazed to get a good score in anything, because I don't really know much about this stuff. Your posts are so helpful. Thank you!

Mayura De Silva said...

I'm sure you will Debbie :) Prioritize what changes need most for you and go with it. Even I'm not using alt tags much too.

Absolutely you had good score with PageRank and now here too :) You are doing it right and safe indeed.

Grasp suggestions and work on 'em dear :) Nothing will go wrong.

Cheers...