A Look Back
WWW vs Non-WWW
WWW - www.mayura4ever.com
Non-WWW - mayura4ever.com
Non-WWW aka naked domain is the base domain and www version is just a subdomain of your domain. What you really purchase is, the non-www version. Let me show you few examples, so you might find it easy to digest.
www.mayura4ever.com is a subdomain
blog.mayura4ever.com is a subdomain
contact.mayura4ever.com is a subdomain
mayura4ever.com is a base domain
Why Redirect Your Domain?
As you already learnt, they both are identical and I could set up another blog in base domain too - mayura4ever.com. But we usually don't 'cause it may just kill the branding opportunity and visitors can be confused landing on two different web pages even both the blog addresses are looks pretty similar. Remember, for visitors' eyes, they both seem alike. Technically, they are not.
The reason behind domain redirection is... umm... let me put it this way - to avoid the confusion.
By redirecting, you assure even the visitors type in mayura4ever.com will land on www.mayura4ever.com. Even all the web pages available on the domain.
If you redirect non-preferred domain to preferred domain, even those who type in your blog URL without preceding www will land on your blog too. if non-www version is your preferred version, it will send visitors to your blog even they mistakenly type in www too.
Unless, those who type in your non-preferred domain name will end up staring at a 404 or Page Not Found page.
Test It Out!
If your blog almost on a custom domain, type in non-preferred domain name and see where it will leads you. If your default blog address is www.domain.com, type in domain.com. Else, type in www.domain.com.
Could you land on your blog eventhough you had non-preferred domain name entered in the address bar?
If you must know, Blogger will use 301 Moved Permenantly redirect to send visitors to your preferred domain. It will ensure, not only the visitors that access your blog, but also the search engines will be directed to the correct page. Isn't it great?
Now, let Matt Cutts fetch some information about server side 301 redirects from the search engine perspective. If you feel it's a bit technical, you can skip the video.
Wanna redirect your non-preferred domain and save visitors from confusions? Let's get started!
1. Go to Blogger Dashboard.
2. Click on your Blog Title.
3. Navigate to Settings tab.
4. Find Publishing heading on Basic tab and click Edit link next to your custom domain.
5. Now check the Redirect mydomain.com to www.mydomain.com or Redirect www.mydomain.com to mydomain.com option.
6. Click Save button.