Older Content Matters?
Just because a blog post published two - three years ago doesn't mean their value has been depreciated. They can be outdated or old fashioned, but still may brighten up a day of someone out there seeking information.
Even if you don't promote your content, search engines and readers who find them interesting won't leave your content alone. They may recommend and invite new readers to your blog, whom never enjoyed your older content. Do you see, what I see? The potential ;)
Don't you feel you should be focusing on your older content too?
Discovering Older Content
Plethora of content marketing platforms, social networks and groups / communities / forums are some resources that can aid you on promoting your older content. How about promoting your content on your own blog?
If you have been coming over to this blog long enough, you might recall some solutions we discussed under the topic of Content Discovery. The common critical factor I adore in them is that you don't have to devote your time on promoting your older content. You just need to worry about the initial set up and rest is assured.
In case you have missed, here's some topics relevant to the Blogger blogging platform,
Promoting your older content without spending time on promoting. How convenient?
LinkWithin widget is easy to set up and no sign up required either. You can customize the number of posts to be displayed on this widget, and it is suitable for both lighter and darker backgrounds. Plus, it is FREE!
Think it's time to increase traffic and keep readers engaged? Proceed with the steps below. Your readers may thankful too.
1. Go to LinkWithin website.
5. Go to Blogger Dashboard.
6. Click on your Blog Title.
7. Navigate to Template tab.
8. Search for following tag within the template.
9. Now add your widget code just above the </body> tag.
10. View your blog and you will find LinkWithin widget appears just above the post footer.
* If you would like to change the default text appears above the widget, add following line into your widget code snippet, just after the first <script> tag.
Then, change the highlighted text to the custom text you wanna display.
[LinkWithin Widget Code]