July 23, 2012

How to Create Custom URLs for Your Posts in Blogger

Do you like customizing your blog on Blogger? Yeah, mostly you would say "Yes" as you wanna reflect your personality through the look and feel, or need to have things in your way. Blogger has set of customization options that helps personalize your blog according to your preferences. Not everything, but yet most are customizable.

Recently Blogger started being more SEO friendly by adding capability to insert search descriptions for posts and blog itself. Let's say more user friendly as long as we write for awesome readers, and SEO features help people find relevant content they are looking for. Talking about SEO features, have you ever wanted to have custom URLs for your blog posts?

Custom Permalinks

Earlier your Blogger post URLs were based on the post title you specified. Now, Blogger offers you the freedom of selecting a custom URL for your posts, unless you prefer having automatic URL generation. Blogger introduce this feature as Custom Permalinks.

If you are not familiar with the term Permalink, it is the actual URL of your blog post. Got it, right? Now you can personalize the URL of your posts before they get published, which means it's applicable for new posts and posts in draft which never been published.

However you can't change the whole URL. Obviously you don't need to fetch a different domain name to your URL and Blogger keeps year and month mentioned in the URL, as I believe, to consistent with URL structure on the blog - i.e: /2012/07. Rest of the URL is what you can take control of. For example, take a look at below bolded text area in the given URL.

For this post, I've applied a custom URL and you can clearly see what has changed below,

Make sure that you aren't using extremely long custom URLs for your posts though you have freedom to do so. URLs will work even if you use long custom URLs, but that would be odd and steal more space when sharing. Don't do that mistake.

Once after publishing your post, you won't be able to change the URL unless you revert it back to draft. However if you revert a post and change the title of your post while having permalink set to Automatic URL, your previous URL will be updated with new post title. So if you wanna update a title of a post, just update it without reverting it to draft, so the URL won't be affected.

Else if the URL has changed, visitors who used to visit your page or bookmarked earlier will be confused and stare at Page Not Found error when landing on old URL. If you have no idea at all, you better use Custom URL option only for all your new posts from now on, to be on the safe side eventhough you wanna update post title later. Further, make sure you won't set duplicate custom URLs, 'cause Blogger won't let you have same URL for two posts published in the same month.

What's in it for You?

Changing URL or having a custom URL is really a cool feature. Don't you like having a preferred URL instead of an URL generated based on title? If it's a meaningful and descriptive URL, the URL itself may speak about the topic before visitors land on your blog post.

Further it adds SEO value if you make use of this feature with right keywords. When a searcher search for something on the web, search engines do count the words included in URLs too. Hence, if you have meaningful keywords or terms integrated in your post URL, search engines will favor your post over others which didn't and present it to relevant audience on first search results pages. Don't you wanna collaborate with search engines and help them target your content effectively for people searching for your content?


1. Go to Blogger Dashboard.

2. Click on your Blog Title.

3. Now click New Post button to create new post or jump to Draft posts under Posts tab and click Edit link correspond to post you wanna create a custom URL.

4. Head over to Settings on right sidebar and click on Permalink setting.

5. Now you will see the two options for the permalink - Automatic URL and Custom URL. If you are not happy with the suggested automatic URL based on your post title displayed there, select Custom URL option.

6. Enter your preferred custom URL there. You can use uppercase and lowercase regular characters, numbers, dash ( - ), underscore ( _ ) and period ( . ) for constructing your custom URL. You can see how your custom URL will be as your type in the field.

Note: Make sure you are not leaving any spaces when creating your custom URL. However you will be notified if you did so.

7. Once after you entering your preferred custom URL or your post, click Done button there.

8. Now you can finish your post and publish it, or save it to publish later on.

Note: Your custom URL will be effective upon publishing your post. Until then you can change your custom URL.

Enjoy :-)

Awesome! Thanks for coming by and taking your time to read this post :) I hope you have learnt something today. Now you can share it with your friends and I'd love to hear from you too.

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Lisa Buben said...

Love this one, it is easy and an important one for SEO. Thanks for sharing Mayura.

Brenda Lee said...

Pretty cool that Blogger has that now and what a great step-by-step tutorial for those wanting to do it. Once again, awesome post Mayura!

Mayura De Silva said...

Hi Lisa,

You're welcome :) Yeah, it's really helpful and user friendly feature. Glad now it's on Blogger :) I think mostly we can make use of it to help people find our content rather than optimizing it with keywords.

Thanks for commenting and for your compliments dear :)


Mayura De Silva said...

Hey Brenda,

Yeah :) Now Blogger thinking about SEO features and glad it has been rolling out lately. Very useful as we can make sure URL is relevant to content inside.

Thanks for commenting dear ;) Oops... Yeah, for compliments too...


Prime Aque said...

Wow great news! For the past weeks, custom post URL can be done via draft, so now it's officially on blogger!

Mayura De Silva said...

Hi Prime,

Yeah it was available on Blogger draft last few days and now it's official for all Blogger blogs :) I hope you are enjoying it on your blog too. Really useful feature...

Thank you for commenting mate :)


donna_tribe said...

Hi Mayura,
Great for customizing posts on blogger. It sure does raise the SEO on the blog.
Thank you Mayura for taking the time out to explain all the specifics! You are great!

Mayura De Silva said...

Hi Donna,

Sure, it does contribute to SEO as you said dear :) But it should be make use well and it's all about being user friendly to be able to find content that people need exactly. Isn't it SEO all about? :)

Thank you for commenting and adding your thoughts dear :) Plus, compliments too...


Chadrack said...

Hmm, that is really great. I never thought this could be done in blogger. I used blogger some years ago but later turned to wordpress and things like this were part of the reason I later choose wordpress. Thanks for sharing this. I sure it will be great help to those using blogger.

Mayura De Silva said...

Hi Chadrack,

Yeah, it was out of our control until this feature roll out mate :) I agree with you, WordPress has more plugins and let us create custom permalinks too. I'm glad that Blogger is taking action on being SEO friendly as it's under the search engine giant's umbrella.

Thanks for commenting and sharing your idea + experience on this one mate :)


Chadrack said...

It's really a pleasure!

Dan Black said...

Do you know how to do this in Wordpress? I have the permalink set as /archives/3862 (Numaric) and when I tried to switch it to "post name" all of my past post came up with an error after clicking on them through Google. I quickly switched it back. Do you know of a way on WP where I can add the custom/ "post name" permalink to each new post?

Mayura De Silva said...

Hi Dan,

You got it already mate :) Setting permalink is the way to go. But once you change the URL structure, old URLs won't be accessible anymore and URL related data such as sharing counts will be reset.

Do you use a SEO plugin? However if you are using one, make sure to turn its permalink option off or try setting your preferred permalink setting from the plugin settings.

Having post name as the permalink is the most popular option Dan. Numeric values don't help much when it comes to SEO. Further, you can go ahead and customize the URL if you use text in your URL.

Hope it helps to make a better decision mate :)


Dan Black said...

Ya, that's what I found out:) That's why I changed it back.

Yes, I use a SEO tool. I'll make sure the permalink option is turned off.

Thanks for your help.

Mayura De Silva said...

Most welcome Dan :) Think about how it can serve you better and take action before it's too late. Just one change can do a BIG difference!

Hope everything will go fine there :)